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Hoi An Market serves as the cultural and commercial heart of the city's historic Old Town. During the day, the market is a hive of activity where vendors sell everything from fresh tropical fruits and spices to handmade silk dresses and souvenirs. As the sun sets, the atmosphere shifts to a more romantic and festive vibe as hundreds of traditional lanterns are lit, reflecting off the nearby river. Visitors can explore the indoor food hall for authentic local flavors or wander the outdoor stalls for unique gifts. Whether you are taking a lantern-lit paddle boat ride or participating in a craft class, the market offers a quintessential Vietnamese experience that is both chaotic and charming.
Hoi An Market is celebrated for its vibrant atmosphere and its role as a central hub for local culture in Hội An. Reviewers consistently praise the wide variety of street food, describing it as excellent and fairly priced. The market is noted for being particularly beautiful at night when the lanterns are lit, creating a romantic setting that many find stunning. While the early morning is recommended for a more authentic look at local life, the afternoon and evening can become extremely crowded. Many visitors suggest taking a paddle boat ride on the river, specifically recommending hand-driven boats over motorized ones. Although the market offers a great selection of goods, some reviewers mention that souvenirs and clothing can be found at better prices or quality elsewhere.
No
Loud
Breakfast, Lunch, Dinner, Late Night
Tourists, Locals, Casual Drinks, Date Night
