Located in the Miðborg neighborhood, What's On in Reykjavík serves as a comprehensive hub for travelers seeking guidance on Icelandic adventures. While it is a private agency rather than an official government center, the staff is widely praised for their deep knowledge and willingness to help plan itineraries, from Northern Lights tours to multi-day excursions. Visitors can book a variety of activities on-site, often at prices competitive with major online platforms like Viator. It is an ideal first stop for those feeling overwhelmed by the many tour options available, offering a friendly environment where staff take the time to answer detailed questions and provide support for a smooth holiday experience.
Expert guidance on local tours and excursions.
Competitive pricing comparable to major online platforms.
Friendly staff willing to answer extensive questions.
Central location in the Miðborg neighborhood.
On-site booking for Northern Lights and day trips.
What's On in Reykjavík is generally well-regarded by travelers for its helpful and professional staff. Many reviewers highlight specific employees who provided detailed explanations of various tours and helped narrow down choices for those feeling overwhelmed. The agency is noted for offering competitive pricing on excursions, with some visitors finding better deals here than on major booking websites. While most feedback is glowing, one reviewer pointed out that it is a private company rather than an official government information center, which occasionally limits the type of general information provided. Overall, it is described as a reliable resource for booking Northern Lights tours and other Icelandic adventures. The staff's honesty and supportive nature have even helped visitors in stressful situations, such as recovering lost items.